COO BABY

Healing Wounds I Didn’t Know I Had – My Full-Circle Breastfeeding Journey | Written by Amy Pruitt

Due to our son’s jaundice we were in the hospital for four days, and then we came home to the fresh hell that is the nurse/bottle/pump feeding schedule. For the next several months, feeding the baby was an up-to-two-hour ordeal that repeated itself about five times a day on a continuous loop. First I would nurse – because the goal was to give him as much milk “straight from the source” as possible. This was obviously good for him, and it was also supposed to give me the best chance at maximum milk production. Step two was bottle feeding with any saved breastmilk from the last cycle, and then formula to supplement if necessary. The final step was me pumping as much as I could to encourage production, and to hopefully create an extra supply of milk that we could then freeze (spoiler: I never had enough to freeze).

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Going Live on Amazon - Part Two of the 'Motherhood for Me' Evolution Series

The funny part is, once I had the physical pajamas in my hands I assumed that the hard part was over. Lesson 9,076 in entrepreneurship - it is never over and stuff is just always going to come up that you have to figure out and push through. Amazon was / is a beast - and I didn’t quite realize what I was getting myself into.

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Creating COO BABY - Part One of the 'Motherhood for Me' Evolution Series

As I prepare to expand and integrate COO BABY into a new platform called Motherhood for Me, I find myself reflecting back on the journey so far and all of the steps it’s taken to get to this place. Over the coming weeks, I’ll be sharing a four part series that gives deeper insight into the background and inspiration for both COO BABY and Motherhood for Me, why I feel so passionately about them both, and my vision for how things will look in the future. If you’re interested, please follow along!

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How Having Children with Eczema Inspired Me to Start My Own Business - Written by Amy Pruitt of The EczeMama Club

The EczeMama Club, and the business I hope to eventually grow it into, all started about four years ago when I was shopping for my newborn who was newly diagnosed with eczema. I had known a little bit about eczema from my younger sister having it as a kid. The things I remembered most were our mom always applying lots of moisturizer to her skin, and the fact that all of her clothes and bedding had to be 100% cotton. I also knew that eczema was pretty common – just over one in eight children have it – so with that in mind I headed to the nearest big-box baby store (RIP, Babies ‘R’ Us) to shop for baby eczema stuff. I strode confidently into the store (excited to have another excuse to shop if I’m being honest) and headed toward what I imagined would be a clearly marked “eczema section.” To my amazement, no such section existed. Worse? Not a single piece of clothing, bedding, or other type of textile was designed for or marketed to families of children with eczema!

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