COO BABY — Amy Pruitt

The EczeMama Club, and the business I hope to eventually grow it into, all started about four years ago when I was shopping for my newborn who was newly diagnosed with eczema. I had known a little bit about eczema from my younger sister having it as a kid. The things I remembered most were our mom always applying lots of moisturizer to her skin, and the fact that all of her clothes and bedding had to be 100% cotton. I also knew that eczema was pretty common – just over one in eight children have it – so with that in mind I headed to the nearest big-box baby store (RIP, Babies ‘R’ Us) to shop for baby eczema stuff. I strode confidently into the store (excited to have another excuse to shop if I’m being honest) and headed toward what I imagined would be a clearly marked “eczema section.” To my amazement, no such section existed. Worse? Not a single piece of clothing, bedding, or other type of textile was designed for or marketed to families of children with eczema!